The Location Tag

The Podcasting 2.0 namespace expands the way podcasts can describe location metadata in their RSS feeds. This makes it easier for listeners to discover shows about certain places, or created in certain places.

With the recent update, the <podcast:location> tag now supports a rel attribute to distinguish between two use cases:

rel="subject" → The location the podcast or episode is about.

rel="creator" → The location where the podcast or episode was recorded or produced.

Using the Location Tag in RSS Feeds

You can add <podcast:location> tags at both the podcast (channel) level and the episode (item) level. Each podcast or episode can have up to two location tags: one creator and one subject

Use channel-level (podcast-wide) location tag to describe the general location of the podcast or creator.

Example of how it looks in the feed:

<channel>
  <title>My Travel Show</title>
  ...
  <podcast:location rel="creator" geo="geo:30.2672,-97.7431" osm="R1234" country="US">Austin, TX</podcast:location>
  <podcast:location rel="subject" geo="geo:48.8566,2.3522" osm="R5678" country="FR">Paris, France</podcast:location>
  ...
</channel>

Use then the item-level (episode-specific) to add more specificity or complement the location for a particular episode, in the context for a single episode.

Example of how it looks in the feed:

<item>
  <title>Exploring Ancient Castles</title>
  ...
  <podcast:location rel="creator" geo="geo:45.9473303,10.2064036" osm="R46558" country="IT">Borno</podcast:location>
  <podcast:location rel="subject" geo="geo:45.947389,10.1512614" osm="N1710195942" country="IT">Croce di Salven</podcast:location>
  ...
</item>

Add new location tag

To set a location for the entire podcast, go to the Settings tab, and look for the location setting.

This will set the location on the RSS feed, on RSS.com’s public-facing pages, and also in supporting apps.

Similarly, when creating a new episode, look for the episode location section and add locations for what the podcast is about and where the podcast is made.

This will set the location on the RSS feed episode item, on RSS.com’s public-facing pages, and also in supporting apps.

✅ Tip: When adding location data, avoid private addresses, all metadata is public and visible on both RSS feeds and RSS.com’s public pages

Supporting Apps and Directories

The podcast:location tag is part of the official Podcasting 2.0 namespace. Apps and directories that support Podcasting 2.0 features can use this data to:

- Help listeners find shows about specific regions.

- Highlight creators based on where they produce.

- Improve discovery by surfacing podcasts tied to geographic areas.

You can track compatible apps via PodcastIndex.org’s list of supporting apps.

Why It Matters

By separating subject and creator locations, podcasts gain:

- Better discovery: listeners can find content either by topic (about a place) or by origin (made in a place).

- More accurate metadata: avoids confusion from the old single-location tag.

- Future-proofing: ensures feeds work smoothly with modern podcast apps.